“Midnight Madness” in the NBA? Unheard of … probably mostly because there aren’t staunch rules about when you can start practicing like there are in college. Although, like the Memphis Grizzlies owner, I haven’t read through the league’s current collective bargaining agreement.
In any case, via a team press release, your professional basketball Washington Wizards will be hosting “Midnight Madness” at the Patriot Center on the campus of George Mason on Tuesday, September 28th at 12 am … but make sure you get there before 11 pm on the evening of the 27th, because that’s when the doors will open.
All of the 2010-2011 season training camp will be held at the Patriot Center, the team has announced, the “Midnight Madness” event will just be the kickoff. Training camp will conclude on Sunday, October 3 with a “FanFest” at 11 am and a scrimmage at 12:30 pm.
All aforementioned events will be open to the public and free of charge. Wizards season ticket holders will be able to attend a “Rookie Class” event featuring a private session with Wizards’ rookies on September 29.
A complete schedule of training camp and media events will be released at a later date.
It’s far from the big splashes of Michael Jordan and Jaromir Jagr that Wizards owner Ted Leonsis has made in the past, but it is still filled with marketing pizazz … just without major cost to the franchise (Leonsis’ group, Monumental Sports & Entertainment, controls the Patriot Center).
And the presence of that John Wall guy kind of makes this easier to do … I wonder if the team would be doing a “Midnight Madness” had they landed the eighth pick and Al-Farouq Aminu. Glad we don’t have to think about that.
This is great for the fans (via dunks a-plenty), and will provide great dividends for a franchise looking to deepen (/revive) its roots in the DMV community. Wizards fans, I bet you can’t wait — it’s almost exciting enough to forget the past couple of seasons and throw caution into the wind with heavy doses of reckless optimism. But don’t go too far.
[A John Wall to Trevor Booker Alley-Oop. More to come ...]