
[Fort Stevens Rec Center - NW Washington, DC - photo: K. Weidie]
As I get ready to take an extended summer vacation off to a location across the ocean, I can’t help how different this NBA summer feels. Yes, the lockout… But I’m also thinking about NBA players — who they are, how they are, where they are. Oh yea, and they’re also jumping across the pond lately.
NBA players are… themselves, for better or worse. Real people. I’ve known this. Covering the Wizards closely over the past couple of seasons has enforced this. It’s not breaking news.
It’s the coverage and opt-in exposure surrounding professional athletes as a whole, much less NBA players, that is vastly different now. Although, delving through the late David Halberstam’s brilliant book The Breaks Of The Game — about the world of pro basketball and the 1979-80 Portland Trailblazers — has helped me realize that while the times change fast, many principles simply get updated and don’t change much.
Halberstam discusses many themes in a changing NBA from some 30-years ago that can apply to the league landscape today. But when it comes to drastic change, it involves media coverage operating in a world where players serve as their own branded media machines. Hence, much of the traditional media (and new media) is forced to practice a mechanical-like re-conveyance of what the players put out on the open market. Yes, very different indeed.
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