The Process, Shoes, and Signature John Wall | Wizards Blog Truth About

The Process, Shoes, and Signature John Wall

Updated: October 29, 2014



There’s a new Foot Locker commercial promoting John Wall’s new adidas signature shoe, and the commercial is called, “The Process.”

Was the campaign written or influenced by Ernie Grunfeld? We’ll never know for sure, but “process” has been Grunfeld’s favorite word over the years—through, like, four different processes!

Back to Wall’s commercial. It’s cute, it’s fun (and funny), and Wall doesn’t appear wholly unnatural when trying to render the creative written word into acting ability.

Scene: Wall’s process. A meal out with friends. One of them is feeling his new signature shoe in reality and calls it the first step in “the process.” It goes…

Signature shoe; championship “run” (Wall is shown celebrating, so I guess he won the run); marriage; mansion (he already has one); number retired (good luck, Phil Chenier’s No. 45 isn’t even retired; DeJuan Blair is now wearing it); restaurant chain (there could be issues with design); get comfortable, very comfortable; have money stolen by accountant (too real for some folks like Cartier Martin; also, I at first thought the Washington Post’s Jason Reid was making a cameo as the accountant); restaurant closes (R.I.P. ESPN SportsZone DC, one of the worst sports bars ever); divorce; lose mansion; sell used cars (… at Eastern Motors? …); and finally, get retro signature gear sold at Foot Locker.

Did somebody say championship? If so, everyone will be buying retro Ernie Grunfeld’s from Foot Locker.

Part of the process? Lose mansion, get fat, pack things in box ... (but after a championship run!)

Part of the process? Lose mansion, get fat, pack things in box … (but after a championship run!)

Now to the shoes…


“It’s also a shoe with great colors and materials that you can dress up off the court which is really important to me,” said John Wall via an adidas press release. And I can see where someone tried to do that. But the soles of the shoes (the sides of them) don’t exactly convey … what’s the word I’m looking for … classy? They are like going to a nice restaurant, ordering calamari, and then telling the waitress, “But no fancy stuff.”

Feels like I’m being picky, but that’s what semi-reviews are all about. In the end, Wall’s new signature shoe is probably best assessed up close and in person. The black and grey colorways seen above are set to launch on Oct. 31. One kinda cool thing: the bottom of the shoes (the outsoles). From the adidas press release:

In addition to performance elements, the J Wall 1 features details reflective of his game and style. These details include the John Wall logo featured prominently on the tongue, as well as the logo’s cross-over inspiration carried throughout the shoe, including the pattern on the tongue and toe cap. The outsole features a map of the United States with “Wall” written across the left and right shoe, highlighting Washington DC with lines connecting to every NBA city on the map. Details on the map include the Washington Monument, Statue of Liberty, St. Louis Gateway Arch, Golden Gate Bridge and Seattle Space Needle to represent Wall’s fans in Washington DC and across the country.

Interesting landmark choices, especially since two of them are not in NBA cities (St. Louis and Seattle). Also surprising to see Wall’s hometown of Raleigh is not represented. However, Wall’s hometown friend Ty Williams, part of Wall’s 5-Deep Crew, makes a cameo appearance.

Regarding Wall’s new logo (since logos for D.C. athletes are all the rage), adidas:

Each piece of the collection is branded with the new John Wall logo which incorporates Wall’s initials, “JW,” and is designed with the “J” crossing-over to the “W” as a nod to his quick playing style and ability to cross over defenders. The cross-over element is also representative of Wall’s off-court style and how he transitions from a fearless player on the court to a laid back, fashion forward person off the court. In addition, the “JW” within the logo pays homage to Wall’s late father, John Wall Sr., who passed away when Wall was nine years old.

So what do you think of Wall’s new shoe? Vote below, check some more pictures…


[John Wall will also have his own gear. Sassy looks can be purchased separately.]


[Half-smile, all-basketball, John Wall.]


[The Wizards colors edition, along with other colors, will be released during the 2014-15 season.]

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Kyle Weidie
Founder / Editor / Reporter / Writer at TAI
Kyle founded TAI in 2007 and has been weaving in and out the world of Wizards ever since, ducking WittmanFaces, jumping over G-Wiz, and avoiding stints on the DNP-Conditioning list. He has covered the Washington pro basketball team as a member of the media since 2009. Kyle currently lives in Brooklyn, NY with his wife, loves basketball, and has no pets.