The Washington Wizards unveiled their new look and feel on Tuesday during an event held on the team’s practice court. The feedback on the fresh gear has been universally positive and hardly anyone is showing remorse for the Wizard man logo dying a slow death. While I am more concerned about the team avoiding another bottom five NBA finish for a fourth straight season, I understand the significance of the franchise moving the brand into a modern direction with the Monumental ownership group. The red, white and blue colors will hopefully provide the tormented fan-base a much needed boost.

The following video contains footage of the debut, Wizards owner Ted Leonsis’ comments on the change, Jordan Crawford’s feelings about the uniforms, and an assessment from fans buying new merchandise at the team store on the day of the unveiling. Enjoy.

[Apologies to the fan whose name and info I was unable to gather.]

Pictures.

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First impression: I like Wizards’ the new digs duds. I really like them. They were done with a style that lends itself to merchandise that people of various demographics would be proud to sport. And isn’t that what it’s all about? Sure, it’s partially about the money, gladly advertised by the team to ‘Buy! Buy! Buy!’, but in order for that to happen, they must look good. People have to want them. I think people will want these.

I attended the unveiling and wrote an online article for the Washington City Paper. I urge you to check it out, it’s all about how the Wizard is not completely dead, not just yet. I halfway expected both home and away jerseys to say “Washington” on the front (the New York Knicks do this), but “Wizards” stays as a reminder to the home fans — that and the color replacement version of the old Wizards logo you see above on the official reproduction guideline sheet, which is just about the only place you’ll see it going forward, according to the team.

The new branding is modern, it’s retro, it provides the colors people expect. It also is a style that can happily adapt itself to further change down the road. Ted Leonsis will zip his lips and slowly back out of a room when the topic of a name change now comes up, but it almost seems inevitable with this well-built foundation of color change success. Only not back to “Bullets.” Not reasonably going to happen.

Still, for those begging for change, this should be more than enough to keep you quiet, which Leonsis and his crew would gladly have you do. Changes to the court and other areas are forthcoming, please digest this phase slowly.

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A week from today the Washington Wizards will hold a press conference to unveil their new look, which includes a red, white and blue color scheme, a new logo, and new uniforms. Various sites could probably hold various polls until clicking fingers are tired, but I’m guessing that the vast majority would still agree that, while a color change to build more unification around red and the colors of the American flag is a good start, “Wizards” as a franchise nickname continues to be a horrible joke and in no way should be a representation of professional basketball in the capital of the United States.

The vast majority would then probably split between those who want the team to return to being called the “Bullets,” and those who understand that reverting back is not going to happen, and that the franchise is better off moving on with a completely new name. Also in lieu of official polling, I’ll speculate that the team name, and thus its colors, have been the biggest hot-button issue surrounding Ted Leonsis since his ownership group took control of the franchise last June.

Thus, the results of next Tuesday’s unveiling will likely come under a particular amount of scrutiny. Does a color change need to happen? Yes/Sure, why not?

Does a color change, new uniforms, and especially a new logo, likely come at a great cost to the franchise? Re-branding efforts, even if it doesn’t mean a name change, are usually very expensive. So, yes.

Could the timing of this move strike a curious conundrum between a potential name change down the road, the ability of the team to now seek revenue from those flocking for color-changed gear (versus later with, or in addition to, a name change), and whether Leonsis believes this move will appease the masses for some kind of change, any change, while allowing him to gently back away from getting rid of the “Wizards” until many years down the road (at least)? Good questions. Guess next Tuesday’s unveiling better knock some socks off.

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When the DC Sports Bog’s Dan Steinberg was in Vegas, he tweeted the question:

“Is mike miller the wizards’ best white player since….gugliotta?“

Dan later followed up in a Sports Bog post saying:

I was asking some of the other media members who would be the answer to this question: “Mike Miller is the Wizards/Bullets best white player since…..” There was no consensus. I will keep working on this. In a purely jesting, non-offensive way.

Steinberg’s nomination of Tom Gugliotta seems like a choice with which most of Wizards nation could concur. But thinking back, the organization hasn’t exactly had a history of illustrious contributions from the white man on the basketball court.

All of this got me thinking … and research would have to respond to these thoughts.

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