Some people, ESPN’s Kevin Arnovitz for instance, have argued that the NBA should kill the draft. The system is broken, teams are tanking, lottery teams stay lottery teams… The fix: End the NBA draft and have all rookies enter the league as free agents. Why? Well, the NBA is a “business,” free market this-and-that, yada-yada-yada…
However, in constant attempts to analyze the NBA as a business — “It’s a business,” often being a canned talking point of players and team personnel alike when unable to explain the real reasons behind a maneuver — people forget that one of the first principles of business is that the customer comes first (or that the customer is always right). Whatever the case, will somebody please think of the children?
Yes, free agency rumors and the current mass, social media dissemination of them can be fun for fans, but only media members (and maybe a few teams attempting to cloud their intentions), really benefit from the noise.
The NBA draft is for the customer. Well, it’s for the players, too. And, it also benefits the league’s marketing of itself and its individuals. So, there’s no need to muddy ceremonial pomp and circumstance with dollars and cents. Because if there are league-wide issues with the way the business of basketball functions, there are other ways to resolve them aside from eliminating one of the NBA’s most-covered events.