Did you know that basketball players are evidently harder to “maintain” than football players? …. Whatever that means.
Okay, let’s step back for a second. If you live in the DMV area, you’ve undoubtedly seen commercials for Eastern Motors. They usually feature Washington Redskins but more recently have branched out to include the likes of Alex Ovechkin. The commercials have reached cult status around these parts, just check out the Easterns YouTube channel.
Combine famous athletes doing silly things with a catchy jingle and you get plenty of blog-worthy instances, along with genius branding efforts which have netted Easterns a lot of money.
Hell, the fact that Eastern Motors is simply targeting shiny, new 33-year old Redskins quarterback Donovan McNabb is blog-worthy … courtesy of Dan Steinberg and his DC Sports Bog.