The new design simply features our iconic ‘spur’ logo and it is positioned over the heart as it has such enormously deep roots with our team, fans and the entire community. It’s the first-ever NBA jersey logo without any writing or peripheral design on the front of the jersey…
Case closed, people like polls. And various polls about the same subject can all tell a different story. However, not necessarily in the case of the Washington Wizards’ new look, about which we are still discussing with expansive pixels. All signs point to success for the Monumental Sports & Entertainment posse, with much kudos to adidas (thank the basketball gods it wasn’t Reebok, which used to do the NBA jerseys until Reebok was purchased by adidas in 2006). Perusing some comment sections, the general thought is, we love the new look, but…
The color-replacement Wizards logo is bad. Even though the team still owns the intellectual property rights to that trade mark, they should really put it out of commission (as in, don’t throw it on gear and blast it for sale all over the website). But we get it, the team is seeing if anybody bites on sales. I have a feeling that soon the only people wearing the color-replacement wizard with moon logo will be sad little kids with unknowing mothers and those in other counties adding them to their 2004 Carolina Panther SuperBowl Champion and 2000 Indiana Pacers NBA Finals Champion t-shirt collections.
Road jersey sales could be down… depending on availability. There’s something about the road jersey that’s so drastically opposite from how great the home white jersey looks. Some have said a version with more blue would look better, but Ted loves red. The color placement in the top stripes makes organizational sense, but perhaps players will ultimately look like they’re wearing a red strappy onesie jumper set for the summer when actually on the court. Because that’s another thing people have said, ‘Let’s see how look in them while playing.’ Indeed. Then again, maybe everyone will just get used to them and forget about minor critiques. I’m sure some marketing research has told Monumental Sports this.
Others have wanted more stars, a scoop neck instead of a v-neck, and so on.
The Washington Wizards unveiled their new look and feel on Tuesday during an event held on the team’s practice court. The feedback on the fresh gear has been universally positive and hardly anyone is showing remorse for the Wizard man logo dying a slow death. While I am more concerned about the team avoiding another bottom five NBA finish for a fourth straight season, I understand the significance of the franchise moving the brand into a modern direction with the Monumental ownership group. The red, white and blue colors will hopefully provide the tormented fan-base a much needed boost.
The following video contains footage of the debut, Wizards owner Ted Leonsis’ comments on the change, Jordan Crawford’s feelings about the uniforms, and an assessment from fans buying new merchandise at the team store on the day of the unveiling. Enjoy.
[Apologies to the fan whose name and info I was unable to gather.]
Sometimes you’ll hear people call D.C. a basketball hotbed. Or you’ll hear claims that Washington has deep basketball roots that are just waiting to blossom, especially after the takeover of the Ted Leonsis regime and the arrival of John Wall.
All good things to hear. But let’s be honest, Washington will be a Redskins town for as long as I live (unless somehow, at some point, the Wizards win four championships in 10 years, while the Skins flounder with a few insignificant playoff appearances, making the top team choice for next generation a little more difficult — a scenario that’s more of a long-distance daydream than reality, and even then …).
Nothing wrong with D.C. being a Redskins town. Football, after all, is America’s sport, even if baseball is America’s way to pass time, and basketball is more global. I’m of the opinion that all D.C. pro sports teams should be embraced together (I’m a hometown guy if you can’t tell).
Of course, in a transient city like Washington, that’s tough to accomplish. But one thing is clear, many Washingtonians take pride in their Redskins … and where better to observe that pride than at the Adams Morgan Day Festival held on Sunday afternoon? (BTW, for those outside of D.C., Adams Morgan is a popular area of the city with bars, restaurants, shops, etc.)