A week from today the Washington Wizards will hold a press conference to unveil their new look, which includes a red, white and blue color scheme, a new logo, and new uniforms. Various sites could probably hold various polls until clicking fingers are tired, but I’m guessing that the vast majority would still agree that, while a color change to build more unification around red and the colors of the American flag is a good start, “Wizards” as a franchise nickname continues to be a horrible joke and in no way should be a representation of professional basketball in the capital of the United States.
The vast majority would then probably split between those who want the team to return to being called the “Bullets,” and those who understand that reverting back is not going to happen, and that the franchise is better off moving on with a completely new name. Also in lieu of official polling, I’ll speculate that the team name, and thus its colors, have been the biggest hot-button issue surrounding Ted Leonsis since his ownership group took control of the franchise last June.
Thus, the results of next Tuesday’s unveiling will likely come under a particular amount of scrutiny. Does a color change need to happen? Yes/Sure, why not?
Does a color change, new uniforms, and especially a new logo, likely come at a great cost to the franchise? Re-branding efforts, even if it doesn’t mean a name change, are usually very expensive. So, yes.