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Posts tagged ‘red’

The Polls Are In On The New Look Wizards
| May 17, 2011 | 11:42 am

Case closed, people like polls. And various polls about the same subject can all tell a different story. However, not necessarily in the case of the Washington Wizards’ new look, about which we are still discussing with expansive pixels. All signs point to success for the Monumental Sports & Entertainment posse, with much kudos to adidas (thank the basketball gods it wasn’t Reebok, which used to do the NBA jerseys until Reebok was purchased by adidas in 2006). Perusing some comment sections, the general thought is, we love the new look, but…

The color-replacement Wizards logo is bad. Even though the team still owns the intellectual property rights to that trade mark, they should really put it out of commission (as in, don’t throw it on gear and blast it for sale all over the website). But we get it, the team is seeing if anybody bites on sales. I have a feeling that soon the only people wearing the color-replacement wizard with moon logo will be sad little kids with unknowing mothers and those in other counties adding them to their 2004 Carolina Panther SuperBowl Champion and 2000 Indiana Pacers NBA Finals Champion t-shirt collections.

Road jersey sales could be down… depending on availability. There’s something about the road jersey that’s so drastically opposite from how great the home white jersey looks. Some have said a version with more blue would look better, but Ted loves red. The color placement in the top stripes makes organizational sense, but perhaps players will ultimately look like they’re wearing a red strappy onesie jumper set for the summer when actually on the court. Because that’s another thing people have said, ‘Let’s see how look in them while playing.’ Indeed. Then again, maybe everyone will just get used to them and forget about minor critiques. I’m sure some marketing research has told Monumental Sports this.

Others have wanted more stars, a scoop neck instead of a v-neck, and so on.

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The Washington Wizards New Look & Feel Unveiled
| May 13, 2011 | 1:12 pm

john wall, washington wizards, cheerleaders, new uniforms, truth about it, adam mcginnis

The Washington Wizards unveiled their new look and feel on Tuesday during an event held on the team’s practice court. The feedback on the fresh gear has been universally positive and hardly anyone is showing remorse for the Wizard man logo dying a slow death. While I am more concerned about the team avoiding another bottom five NBA finish for a fourth straight season, I understand the significance of the franchise moving the brand into a modern direction with the Monumental ownership group. The red, white and blue colors will hopefully provide the tormented fan-base a much needed boost.

The following video contains footage of the debut, Wizards owner Ted Leonsis’ comments on the change, Jordan Crawford’s feelings about the uniforms, and an assessment from fans buying new merchandise at the team store on the day of the unveiling. Enjoy.

[Apologies to the fan whose name and info I was unable to gather.]

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