ShareBullets … news, randomness and tidbits from around the web. These involve current Wizards, ShareBullets on past Wizards/Bullets to come…
> John Wall’s New Reebok Zigs
So a sneak peak at Wall’s new Reeboks is out, via Sole Collector. What do you think? (Poll below.) FWIW, in the poll on Sole Collector, which has many, many options, 26-percent currently say that they are “hideous.”
The model, Under Armour’s Micro G Supreme, will supposedly be sported by Arenas-only for the next couple of months — and as you can see, the released pictures show the shoes in Wizards colors and with Arenas’ No. 9 on the heel. Also note that Arenas is evidently not getting paid a dime by Under Armour just yet (via CNBC’s Darren Rovell on Twitter).
For Arenas, it doesn’t hurt for him to lend his name/number to a company willing to support him; and for Under Armour, it’s certainly a low-risk investment that could increase their basketball market penetration.
Without John Wall and Yi Jianlian, the Wizards’ marketing reach beyond D.C. would be pretty much zilch. No sponsor will touch Gilbert Arenas (and rumors of him signing with Under Armour have yet to come to fruition — they, like any other potential sponsor of Arenas, would be wise to wait and see what he has left basketball-wise), and no one else on the roster has much pull with advertising dollars. Any other lottery pick, had the lottery balls/envelopes/combinations not fallen in the Wizards’ favor, would have brought a small fraction of Wall’s marketing clout, if any.
Yep, the respective arrivals of Wall and Yi have paid immediate dividends for Ted Leonsis’ bunch. So keeping this in mind, let’s run down some of the recent marketing buzz surrounding the Wizards’ main names in the selling game.
In case you haven’t noticed, media access to Wall takes a different, more controlled path … mostly resulting in his very own media session before and after games like head coach Flip Saunders. All other players are made available in the locker room in both instances on an ‘as-the-media-can-get-to-them’ basis.
But don’t think this campaign is unique to Mr. Wall or anything. Washington Capitals star Alex Ovechkin already has a Reebok ZigTech commercial using the same concept … except with more cartoon bears and no ‘John Wall Dance’ at the end. Check out this version adapted for the Russian market:
When a first saw a picture of a Reebok’s Zag Slash (below), I was like ‘meh’ — the shoe has nice creativity in the sole and in the triangle design pattern, but I feel like the patent leather (or pleather) shine is getting played out and the huge ‘Reebok’ text is a little blaring.
On the other hand, they look damn good in Wizards colors — while they’re still around — and on John Wall’s feet.
If you want to offer up advice; share ideas; critique; ask questions; or offer up good wishes regarding the NBA and the Washington Wizards, simply email me at Thewashwiz@aol.com. I will do my best to read and respond within 24 hours.